![]() ![]() This transition board operated in accordance with procedures set forth in the proposed VCA bylaws for a period of approximately one year. The first VCA Board of Directors was composed of members from the OMA and VICA boards at the time of the merger. The vision of the new organization, the Vision Council of America, was to be the recognized leader in improving and expanding eye care and eyewear products and services in North America. ![]() The VICA and OMA Board of Directors determined that the best way for the supply side of the optical industry to meet the challenges of the 21st century was to join forces and combine resources. ![]() The BVI brings together representatives from the fields of ophthalmology, opticianry and optometry and advised VICA in developing programs and materials, ensuring that the vision messages were accurate. The BVI was founded in 1929 and had a reputation as an advocate of vision care. In 1985, VICA took over the Better Vision Institute (BVI). The International Vision Expo shows were created as a centerpiece to showcase products and bring suppliers and their customers together. Members of the OMA set up the Vision Industry Council of America (VICA) to grow the ophthalmic market for the entire industry, including suppliers, manufacturers, practitioners and optical laboratories. OMA members benefited from many types of reports and statistical information. Comprised of manufacturers of ophthalmic frames, lenses, cases and optical machinery, OMA sought to create opportunities to grow the industry and provided forums, technical standards, statistical information, advocacy services, education, communication products and management support services. The Optical Manufacturers Association (OMA), was formed to help to promote a business environment to stimulate growth and influence the eye care industry. The Vision Council has evolved greatly over the years, expanding and improving its services to help grow the optical industry. ![]()
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